Taste of
our Model

Joining Waters Edge is more than opening a winery; it's embarking on an exciting winemaking adventure. We guide you every step of the way, starting with pinpointing the perfect location and negotiating leases, through to your grand unveiling. Our partnership with a leading nationwide construction firm ensures your winery will be thoughtfully designed and built with precision, meeting your budget and timeline.

Waters Edge simplifies winemaking, transforming it into an accessible four-step process that anyone can master. We don't just help you craft exquisite wines; we make you a part of a vibrant community, standing out with a model unique in your area. We focus on generating revenue across five different categories, giving you a competitive edge.

With tried-and-true recipes at your disposal, you'll be crafting consistently high-quality vintages in no time. We equip you with everything required for efficient winemaking and to run a delightful bistro. But our support doesn't stop there.

Stay in the loop with our monthly newsletters, filled with up-to-date developments and techniques to nourish your winery's growth. Join our monthly conference calls for idea-sharing and encouragement, and participate in our annual franchise meetings for collective learning.

With Waters Edge, you're not just a franchisee; you're part of a family. Join us, and let's grow together.

Stepping into the world of Waters Edge is a thrilling venture, and we're here to set you on the right path with our comprehensive pre-training program. As a new owner, you'll receive an enlightening set of materials, including our Operations Manual, Learning Guide, and carefully chosen books that provide the bedrock for running a triumphant franchise business and delve into the captivating world of wine.

Our Director of Training stands as your personal guide, highlighting essential materials to review and offering a hands-on tutorial on our state-of-the-art CRM system. This system will become your collaborative tool, shared with our internal team, tracking every vital step towards opening your winery. It's a roadmap to success, ensuring that nothing is overlooked.

As your opening day draws nearer, around 12-14 weeks out, our Director of Training shifts you into an engaging and more active training schedule. With Waters Edge, every detail is orchestrated to turn your dream into reality, embracing you into the world of wine with clarity, confidence, and unswerving support. Welcome to the family!

At Waters Edge Wineries (WEW), we've woven our passion for innovation into our online training system. This dynamic Learning Management System (LMS) is not merely an educational platform but a gateway to your entrepreneurial journey within the winery world.

Dive into a meticulously crafted 12-week course, tailored to your pace, encompassing interactive tutorials, comprehensive reviews, and engaging quizzes. With each step, we ensure your mastery over the subject matter, focusing on three key areas:

1. Understand the seamless integration of running a winery and bistro, where elegance meets efficiency.
2. Delve into the nuances of wine knowledge that's specific to marketing and selling our exquisite collection.
3. Grasp the foundational methods of producing wine at Waters Edge, a blend of tradition and innovation unique to each location.

Every week, join our Director of Training for a conference call to explore the material further, discuss questions, and bridge any gaps. It's a collaborative and immersive learning experience that forges your path towards becoming an expert in the wine industry. The world of wine awaits you, and with Waters Edge, you have the keys to unlock its wonders.

At Waters Edge Wineries®, training takes a tactile and personalized form. Our Director of Training embarks on four dedicated visits to your franchise location, each mirroring the four pivotal stages of winemaking. You're not merely learning; you're engaging, crafting, and becoming a winemaker, guided by expertise and inspired by passion.

1. The Stainless-Steel Symphony: In your facility, wine is not just fermented; it's composed. Under watchful eyes, you will wield the tools, following carefully crafted manuals, transforming raw grapes into an evolving masterpiece.
2. Independence with Assurance: The final visit culminates in a confident stride towards winemaking autonomy. But fear not, our support continues to echo in the corridors of your winery, ready to assist whenever you call.
3. Beyond the Launch: The grand opening is just the beginning. Enter into a partnership with our Director of Franchise Support. Together, you will navigate through the exhilarating terrains of growth, sales, and guest satisfaction. Regular checks evolve from weekly to monthly and then to quarterly, ensuring that your winery's performance sings to its fullest potential.
4. The Annual Appraisal: Expect a yearly visit from the Director of Franchise Support, a moment of reflection and aspiration. Through assessments across various facets, we unearth opportunities to elevate your location's excellence even higher.

Your Waters Edge winery is a stage, and we provide the score for an unending performance of quality and success. Join us and play your part in this extraordinary symphony!

From the moment the ink dries on the franchise agreement, our marketing mavens are at the ready, kindling a fire of anticipation in your community for the upcoming winery location.

Here's how we fuel your success:

• Planting the Seed: Early on, we sow the excitement, painting the town with whispers of the extraordinary experience brewing at your new winery.
• Crafting Your Story: As the grand opening nears, we work hand in glove to sculpt your winery's narrative, uniquely yours yet part of the Waters Edge family. Through print, online, and broadcast channels, your story reaches both the connoisseurs and the curious.
• Social Media Alchemy: Our expertise extends into the vibrant realms of social media, where content isn't just posted; it's curated and boosted with strategies tailored to resonate with your community. We transform followers into guests and likes into love for your brand.
• Community Integration: But we don't stop there. Our marketing team ensures that your winery becomes a local landmark, connecting you with your local Chamber of Commerce and networking groups. We foster strategic partnerships that bloom into lasting relationships, fortifying the roots of your business in the local terrain.

With Waters Edge, your winery is not just a location; it becomes a sensation, weaving into the fabric of the community and pouring joy into the hearts of those who walk through its doors. Join us, and let's write your success story together!